Marketing

Marketing is the process of finding, attracting and educating consumers why they should choose your product or service over your competitors. The challenge comes is finding the right marketing method and sending the best marketing message. Simpatico offers several types of marketing including traditional print (we’ll find the customer), inbound marketing (help the customer find us) and geurrilla marketing (knock the customers socks off in an unconventional way).

 

Print Marketing

 

Print Advertising  Attract your ideal customer using traditional print media including newspaper, magazines and flyers

Direct Mail Reach your consumer directly with brochures, catalogs, postcards, newsletters and sales flyers, often sent in the mail and hand delivered for greater impact.

Point of Purchase (POP) Attract consumer interest and promote sales of a product through engaging displays in your retail store or sales office.

Packaging  Win over your retail competition or B2B clients with eye-catching packaging to make your product fall off the shelf.

Outdoor or Event Signage It’s purpose is to attract customers on the go and could include billboards, backdrops, banners, vehicle wraps, trade show booths, or posters.

 

Inbound Marketing

SEO  Increase your online presence and create efficient content so your content matches searches by your market.

PPC  Pay-per-click advertising uses paid keywords to essentially “buy” visits to your site, rather than attempting to “earn” those visits organically.

Social Media Marketing & Management  Connect with your market and share information on your business, sales/specials, information on interests of your market and boost your post reach. Facebook, Pinterest, Twitter & Instagram are the most common.

Content Marketing  Blogging, writing articles and vlogs are the most common forms of content marketing. This is great to not only post what is going on within your business, but also post content that will interest and help you engage with your market.

Email Marketing-Mailing Lists + Opt-In Lists  Create appealing email blasts based on information directed at consumers of your market.  Include email blasts with latest promotions, specials, blogs and any content relevant to your market.

Call Tracking  Record calls to make sure clients inquiries are being handled properly and efficiently with the goal of turning the call in to a paying customer.

 

Geurilla Marketing

In our opinion, the most fun type of advertising. It’s an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product, likely in a very unexpected fashion. Some examples include sidewalk chalk, light shows, vehicle wraps, graffiti, and publicity stunts.