How To Write Better Content

Last month we wrote about why web content is so important. Miss it? Read it here: https://simpaticodesignstudio.com/why-website-copy-is-important/.  Now we have put together some tips on how to write better content. Make it easy to read. This is one of the most common content mistakes that even professionals can make. When writing your content for your…

Design Trends To Ignore

As an agency with years of graphic, web and marketing experience, it’s important for us to keep up on the latest trends. This helps us keep our clients at the top of their game as well. Almost just important though, is knowing which trends to avoid. Deciphering good trends from bad can be tricky, but…

Work Spaces: Breaking The Office Mold

Along with everything else business related, the way and where we work is changing. For some businesses, offices are still a necessity. For other businesses, they are able to have all their employees work remotely or from home. While offices still have a place, nixing the actual office building has some major benefits. Work from…

Why Website Copy Is Important

A great website can be the best marketing tool for a company. Especially because we live in such a digital world. If you don’t have a website, and a professionally designed one for that matter, it will send up red flags to your customers. There are so many different elements to a site, it’s hard…

When To Re-Brand Your Company

Whether you follow our blog, or have read it online, every business owner knows branding is a critical part of any business. It’s also critical that your brand keep up with the times and trends to stay relevant. Whether it’s a simple style facelift, or a full brand re-do, a rebrand can bring new life…

What Makes A Good Landing Page

If you have dove in to any sort of marketing initiatives for your business, you have probably heard the term “landing page.” To most people, it sounds just like a one page website which can lead to you thinking that it’s really not necessary. You have a great website, isn’t that enough? Sometimes. But sometimes…

Common Graphic Design Mistakes

Graphic design is so much more than just a pretty picture. There are so many elements involved and many non-designers never realize this. Outside of considering imagery, color use and font choices, designers are trained and have the eye to evaluate balance, negative space and the psychology behind design that will capture consumers attention and…

How To Design For Your Market

When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design…