When To Re-Brand Your Company

Whether you follow our blog, or have read it online, every business owner knows branding is a critical part of any business. It’s also critical that your brand keep up with the times and trends to stay relevant. Whether it’s a simple style facelift, or a full brand re-do, a rebrand can bring new life…

What Makes A Good Landing Page

If you have dove in to any sort of marketing initiatives for your business, you have probably heard the term “landing page.” To most people, it sounds just like a one page website which can lead to you thinking that it’s really not necessary. You have a great website, isn’t that enough? Sometimes. But sometimes…

Common Graphic Design Mistakes

Graphic design is so much more than just a pretty picture. There are so many elements involved and many non-designers never realize this. Outside of considering imagery, color use and font choices, designers are trained and have the eye to evaluate balance, negative space and the psychology behind design that will capture consumers attention and…

How To Design For Your Market

When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design…

What Makes A Good Business Logo

With the advances in technology almost everyone has access to software (free and paid) that could be used to create your own logo. As with other things, just because you can, doesn’t mean you should. Your logo is more times than not the first thing a consumer sees. You want it to be unique and…