The Importance Of Brand Guidelines

In the past, we have discussed in detail everything from creating brand awareness and consistent branding to re-branding. After creating your brand, the next necessary step is to create that brand. What better way to do so than creating brand guidelines? In laden terms, a brand guideline is basically a book of rules. Your guidelines…

Client Spotlight: Lindsay Automotive Group

Here at Simpatico, we strive to not only provide outstanding services to our clients, but also to build lasting business and most often personal relationships with them. Our success depends on their success. This month’s client spotlight post is dedicated to Lindsay Automotive Group. About Our Relationship: We’ve been working with Lindsay Automotive Group, our…

Influencer Marketing

Just as trends and the market changes, so do marketing tools and tactics. While influencer marketing is not something completely new, it is a tool that is fairly new and deserves some spotlight. Influencer marketing takes the concept of an endorsement and inserts this idea in to content driven marketing. It’s where a person creates…

Trend Watch 2019

It’s that time of the year again-time to start planning for a new year! Your planning should always take in to considerations yearly trends. Not sure what is currently trending? No problem, we have you covered! Here is a quick list of predicted web, graphic and marketing trends for 2019. WEB DESIGN Serif Fonts. It’s…

Biggest Trends of 2018

As a creative company, it is our job to keep on top of the trends including web design, graphic design and social media. With the end of 2018 quickly approaching, we thought it would be fun to look back at the years’ trends. Web Design  Responsive Design Responsive design means you can switch from device…

Avoiding Burnout At Work

With the New Year quickly approaching, we thought we would address an issue that many of us face, but not a lot of us take steps to resolve. This affects our mood, work quality, productivity and ability to do our jobs successfully. This phenomenon is particularly on the rise at the end of the year.…