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	<title>Marketing &#8211; Simpatico Design Studio</title>
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	<description>Our business + your business.  Better together.</description>
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		<title>Amazon’s Lens Live Is Here. Here’s How Small Businesses Can Fight Back (and Win)</title>
		<link>https://simpaticodesignstudio.com/amazon-lens-live/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Sat, 06 Sep 2025 02:26:26 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon Lens Live]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[shop local]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[unreasonable hospitality]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=38979</guid>

					<description><![CDATA[Amazon just launched Lens Live—a feature that lets shoppers snap a picture and instantly find that item (or a cheaper version) on Amazon. For shoppers, it feels like magic. For small, independent shops? It feels like Amazon just handed customers a shortcut straight out the door. Here’s the truth: yes, Lens Live could pull  [...]]]></description>
		
		
		
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		<title>When Modern Meets Nostalgia: Why Cracker Barrel’s Fumble is a Brand-Building Masterclass (In Reverse)</title>
		<link>https://simpaticodesignstudio.com/when-modern-meets-nostalgia/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 15:49:28 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Cracker Barrel logo]]></category>
		<category><![CDATA[rebrand]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=38972</guid>

					<description><![CDATA[Modernizing a Brand—When It Works (and Why) Airbnb’s Logo Redesign (2014) They rolled out the “Bélo” symbol—a friendly, versatile mark meant to embody belonging and community. It modernized Airbnb’s visual identity while deepening emotional connection—a rare win. Starbucks Simplifies (2011) Dropped the “Starbucks Coffee” text from around their siren. The  [...]]]></description>
		
		
		
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		<title>Branding 101: How to Create a Brand Identity Your Customers (and Your Employees) will Love</title>
		<link>https://simpaticodesignstudio.com/branding-101-how-to-create-a-brand-identity-your-customers-and-your-employees-will-love/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Tue, 20 Sep 2022 19:25:55 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand attributes]]></category>
		<category><![CDATA[brand benefits]]></category>
		<category><![CDATA[brand book]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand mission]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand purpose]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[brand vision]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer personas]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[unique value proposition]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=38232</guid>

					<description><![CDATA[The best customer-brand relationships are built on three foundational pillars: communication, consistency, and trust. The third pillar will naturally fall into place if you can deliver on the first two. After all, consistent communication is the best way for people to get to know your brand and to know a brand is to love a  [...]]]></description>
		
		
		
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		<title>How to Choose the Best Marketing Agency for Your Business</title>
		<link>https://simpaticodesignstudio.com/how-to-choose-the-best-marketing-agency-for-your-business/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Mon, 15 Nov 2021 15:25:26 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[boutique agency]]></category>
		<category><![CDATA[business consulting]]></category>
		<category><![CDATA[full service agency]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing agency]]></category>
		<category><![CDATA[marketing specialist]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=37934</guid>

					<description><![CDATA[So you think you want to hire a marketing agency. Perhaps your business has weathered the pandemic and now you’re ready to take it up a notch. Or maybe you’ve been struggling to grow your business long before the pandemic and have realized you won’t be able to do it alone. No matter the  [...]]]></description>
		
		
		
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		<title>Powerful Ways To Boost Your Brand</title>
		<link>https://simpaticodesignstudio.com/powerful-ways-to-boost-your-brand/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Mon, 22 Oct 2018 11:08:59 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36595</guid>

					<description><![CDATA[Branding is something we like to circle back to and discuss every once in a while. A businesses brand is the foundation of a successfully ran company. In the past we have talked about creating brand awareness and consistency. Missed them? Read them here: Strategies to Create Brand Awareness Creating Brand Consistency There is so  [...]]]></description>
		
		
		
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		<title>How To Use Your Site To Make A Lasting Impression</title>
		<link>https://simpaticodesignstudio.com/how-to-use-your-site-to-make-a-lasting-impression/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 09 Aug 2018 18:37:45 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36548</guid>

					<description><![CDATA[Because we live in a world of technology, and mobile technology none the less, your website is many times your first impression. While brick and mortar stores are still common, they are less likely the first place someone will see your product or service. In addition, physical stores are not necessary for all businesses. With  [...]]]></description>
		
		
		
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		<title>Why Website Copy Is Important</title>
		<link>https://simpaticodesignstudio.com/why-website-copy-is-important/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 09 Aug 2018 18:30:55 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36545</guid>

					<description><![CDATA[A great website can be the best marketing tool for a company. Especially because we live in such a digital world. If you don’t have a website, and a professionally designed one for that matter, it will send up red flags to your customers. There are so many different elements to a site, it’s hard  [...]]]></description>
		
		
		
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		<title>What Makes A Good Landing Page</title>
		<link>https://simpaticodesignstudio.com/what-makes-a-good-landing-page/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 09 Aug 2018 18:21:15 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36539</guid>

					<description><![CDATA[If you have dove in to any sort of marketing initiatives for your business, you have probably heard the term “landing page.” To most people, it sounds just like a one page website which can lead to you thinking that it’s really not necessary. You have a great website, isn’t that enough? Sometimes. But sometimes  [...]]]></description>
		
		
		
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		<title>Importance Of Good Call To Action’s On Your Website</title>
		<link>https://simpaticodesignstudio.com/importance-of-good-call-to-actions-on-your-website/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 14:10:53 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36498</guid>

					<description><![CDATA[In the technology driven world we live and work in, a phenomenal, well working website is important. We don’t have to tell you that. Your website can be one of your best marketing tools if designed and utilized properly. In order to be a successful marketing tool for your business, your site must use (and  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>How To Design For Your Market</title>
		<link>https://simpaticodesignstudio.com/how-to-design-for-your-market/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 13:56:15 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36501</guid>

					<description><![CDATA[When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design  [...]]]></description>
		
		
		
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