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	<title>Design &#8211; Simpatico Design Studio</title>
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		<title>Amazon’s Lens Live Is Here. Here’s How Small Businesses Can Fight Back (and Win)</title>
		<link>https://simpaticodesignstudio.com/amazon-lens-live/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Sat, 06 Sep 2025 02:26:26 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon Lens Live]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mom and pop]]></category>
		<category><![CDATA[shop local]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[unreasonable hospitality]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=38979</guid>

					<description><![CDATA[Amazon just launched Lens Live—a feature that lets shoppers snap a picture and instantly find that item (or a cheaper version) on Amazon. For shoppers, it feels like magic. For small, independent shops? It feels like Amazon just handed customers a shortcut straight out the door. Here’s the truth: yes, Lens Live could pull  [...]]]></description>
		
		
		
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		<title>When Modern Meets Nostalgia: Why Cracker Barrel’s Fumble is a Brand-Building Masterclass (In Reverse)</title>
		<link>https://simpaticodesignstudio.com/when-modern-meets-nostalgia/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 15:49:28 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Cracker Barrel logo]]></category>
		<category><![CDATA[rebrand]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=38972</guid>

					<description><![CDATA[Modernizing a Brand—When It Works (and Why) Airbnb’s Logo Redesign (2014) They rolled out the “Bélo” symbol—a friendly, versatile mark meant to embody belonging and community. It modernized Airbnb’s visual identity while deepening emotional connection—a rare win. Starbucks Simplifies (2011) Dropped the “Starbucks Coffee” text from around their siren. The  [...]]]></description>
		
		
		
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		<title>Powerful Ways To Boost Your Brand</title>
		<link>https://simpaticodesignstudio.com/powerful-ways-to-boost-your-brand/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Mon, 22 Oct 2018 11:08:59 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36595</guid>

					<description><![CDATA[Branding is something we like to circle back to and discuss every once in a while. A businesses brand is the foundation of a successfully ran company. In the past we have talked about creating brand awareness and consistency. Missed them? Read them here: Strategies to Create Brand Awareness Creating Brand Consistency There is so  [...]]]></description>
		
		
		
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		<title>When To Re-Brand Your Company</title>
		<link>https://simpaticodesignstudio.com/when-to-re-brand-your-company/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 09 Aug 2018 18:26:42 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36542</guid>

					<description><![CDATA[Whether you follow our blog, or have read it online, every business owner knows branding is a critical part of any business. It’s also critical that your brand keep up with the times and trends to stay relevant. Whether it’s a simple style facelift, or a full brand re-do, a rebrand can bring new life  [...]]]></description>
		
		
		
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		<title>Common Graphic Design Mistakes</title>
		<link>https://simpaticodesignstudio.com/common-graphic-design-mistakes/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 14:17:39 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36495</guid>

					<description><![CDATA[Graphic design is so much more than just a pretty picture. There are so many elements involved and many non-designers never realize this. Outside of considering imagery, color use and font choices, designers are trained and have the eye to evaluate balance, negative space and the psychology behind design that will capture consumers attention and  [...]]]></description>
		
		
		
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		<title>Importance Of Good Call To Action’s On Your Website</title>
		<link>https://simpaticodesignstudio.com/importance-of-good-call-to-actions-on-your-website/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 14:10:53 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36498</guid>

					<description><![CDATA[In the technology driven world we live and work in, a phenomenal, well working website is important. We don’t have to tell you that. Your website can be one of your best marketing tools if designed and utilized properly. In order to be a successful marketing tool for your business, your site must use (and  [...]]]></description>
		
		
		
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		<title>How To Design For Your Market</title>
		<link>https://simpaticodesignstudio.com/how-to-design-for-your-market/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 13:56:15 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36501</guid>

					<description><![CDATA[When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design  [...]]]></description>
		
		
		
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		<title>What Makes A Good Business Logo</title>
		<link>https://simpaticodesignstudio.com/what-makes-a-good-business-logo/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 13:35:12 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36510</guid>

					<description><![CDATA[With the advances in technology almost everyone has access to software (free and paid) that could be used to create your own logo. As with other things, just because you can, doesn’t mean you should. Your logo is more times than not the first thing a consumer sees. You want it to be unique and  [...]]]></description>
		
		
		
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		<title>Choosing Colors and Fonts That Fit Your Brand</title>
		<link>https://simpaticodesignstudio.com/choosing-colors-and-fonts-that-fit-your-brand/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 13:23:46 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36513</guid>

					<description><![CDATA[If you think about some of the most popular brands, you likely know what their logo looks like. This includes graphics, colors and fonts. One of the best ways to make your brand strong and stand out from the crowd is by selecting the proper design elements that represent your company. There are a lot  [...]]]></description>
		
		
		
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		<title>New Trends in Web Design + Development</title>
		<link>https://simpaticodesignstudio.com/new-trends-in-web-design-development/</link>
		
		<dc:creator><![CDATA[Amy Simpson]]></dc:creator>
		<pubDate>Thu, 07 Jun 2018 15:44:57 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">https://simpaticodesignstudio.com/?p=36489</guid>

					<description><![CDATA[Trends come and trends go. It is hard to determine which trends to follow and which to not. Lucky for you, you have us. We are here to make sure you don’t have to make any of the tough decisions or do the research to know which trends are here to stay or are a  [...]]]></description>
		
		
		
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