Common Graphic Design Mistakes

Graphic design is so much more than just a pretty picture. There are so many elements involved and many non-designers never realize this. Outside of considering imagery, color use and font choices, designers are trained and have the eye to evaluate balance, negative space and the psychology behind design that will capture consumers attention and…

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Creating Brand Consistency

Creating a brand, creating brand recognition and creating brand consistency all sound pretty similar. However, they all have their place and need. With any business, or even for an individual in some instances, creating your brand sets the tone. Your brand personifies your business. It acts as the voice and the face of your company.…

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