Love it or hate it, social media has been rising in popularity for business use and that trend does not show any signs of stopping. Like keeping up on current trends, knowledge and software, keeping up with social media is a must do for businesses if they want to survive in this highly competitive society we are in. Luckily, you don’t have to go it alone. Simpatico offers a wide array of social media services for you to take advantage of. Successful social media management can take time, effort, research and planning but the rewards will be well worth it. Now we don’t expect everyone to put forth this effort or go it on their own, that’s why Simpatico offers everything from total social media management to social media asset design. We have the resources, experience and skill to not only design dynamic graphics, but keep your audience engaged and in touch with your company! So now that we have established that yes, whether you love the idea or not, social media is necessary for all businesses, lets talk about benefits of using social media and why they are important. Drive Traffic to Your Website Your website should be a strong representation of many things for your business. Services, background information and your visual brand should all be represented through your website. Who wouldn’t want to drive traffic and potential new clients to that? By not engaging in social media, you limit yourself on your target reach. When you participate with social media, you can increase your reach by ten times. That’s ten times the potential clients you could have and ten times the potential profit. Engage With Your Audience We live in a highly competitive market no matter what your business field is. The key to standing out to your clients, and potential clients, is connecting with them. This will allow them to see how you are different from all the other competition. Social media is a great way to do this if done correctly. Proper use of social media can do many things to support your client relationships:
  • Increase customer service
  • Create a voice for your business
  • Build relationships
  • Learn about your markets wants and needs
  • Create brand awareness
Reach Potential Clients More Effectively Advertising on social media boasts a few advantages that traditional marketing tactics do not. Using social media, businesses have the luxury of a targeted reach. Offline marketing is a complete shot in the dark with who you will reach. Social media marketing, on the other hand, allows you to choose your market based on a number of demographics such as age, gender and interests. Spending your marketing dollars on sources backed by data is a more sure fire way to actually reach your intended market. Another difference with social media marketing is it’s easier to track. Most social media platforms gives you insights such as who and how many people engaged with your ad, contact information and impressions. Knowing this information will allow you to turn leads in to clients. Increase Brand Awareness As mentioned above, social media is a great way to create brand awareness. By creating engaging content, your followers, and their friends through post sharing, will see what you have to say. The key to reaching a large amount of people is content creation. Your posts need to be something people want to read and want to share. Another pro social media, and why it can create so much brand awareness, is anyone can participate. Since we live in a technology based world, a large majority either have a computer, tablet, smartphone or all of the above. Social media accounts are free. This means a lot of people waiting for you to reach them at no cost to them. The percent of social media using adults increased from 7% in 2005 to a staggering 69% in 2017. Improve Your SEO If you aren’t familiar with search engine optimization, which is what we are here for, here is a quick run down. When someone is searching for services or a company, search engines use everything from image titles and keywords from your website to social media presence to determine which websites are going to rank and show up. By creating fresh content for social media and keeping active, you increase your chances of consumers finding you. While this is a lot to consider, and goes so much further than just opening and account and posting, we request you fret not. Simpatico is experienced in everything you will need to create and maintain a strong online presence. Does your company need branding or graphic design? We are pros at those! Need a website? Great, we can do that too. SEO not your cup of tea? We drink it by the gallon. We know all these services inside and out. Contact us today to talk to us about your needs to make your business stand out! Sources: