Living in a world of mobile and portable technology, it’s no secret having your website optimized for all platforms is important. But did you know if your site is not mobile friendly you could easily be losing sales? Recent research has shown that if your website takes more than 3 seconds on average to load, 57% of those users will abandon your site. 30% of those users will abandon a purchase. This can have a dramatic affect on all businesses big and small, however particularly those small businesses who are just starting out or are relatively in size. Every sale and customer counts. If those statistics are not enough to convince you, here are some other things to consider.
Think about your audience and who you are trying to appeal to. Mobile versus desktop users have different objectives. Statistics show mobile users are more likely to make a purchase or act on a call to action versus just browsing your site. Mobile users generally speaking are on the go which means they need information readily available without having to search too hard. By making your site mobile friendly, you are making it easier for consumers to make a purchase or act on a call to action.
Mobile websites are basically simplified versions of the desktop site. What if you love your desktop site (and let’s face it, if we created it, you are bound to love it!) and want your customers to see that as well? By having a mobile friendly site, you are creating a website that is easy to use and increasing the odds of users also viewing your site on a desktop computer. 90% of people state that if they are satisfied with a mobile site, they multi-screen, meaning visit a site on mobile and desktop versions. They are also more likely to return in the future for purchases versus looking at a competitor for an easier experience.
So, the facts, statistics and reasonings are there to support that every businesses needs a mobile friendly site.
What constitutes a mobile friendly site?
These sites boast:
- Larger, easier to read text
- Mobile friendly navigation
- Quick download speeds
- Mobile optimized images and buttons
By creating a mobile friendly site, you will gain:
- Improved search visibility (search engines LOVE mobile friendly sites)
- Improved user experience
- More sales/improved lead generation
- Stronger brand recognition
Have a mobile friendly site but not sure if it’s up to par? Ask yourself these questions:
- Is your load speed fast?
- Is your attention pulled towards call to actions and your selling points?
- Is it easy to read and navigate?
- Is it a site you would visit and use if it was not your own?
If you can answer no to any of these questions, or you just aren’t sure, contact us today to talk about how we can improve your site and increase your leads and sales!