Social media platforms such as Facebook, Twitter, Instagram and Pinterest are relatively easy and inexpensive ways to reach your audience, customers and potential customers. The great thing about these platforms is that they are relatively inexpensive and you can reach a large amount of people in a small amount of time. That is, if you are creating and posting content that will encourage them engage with your posts.

Engagement is key to ensure that people are continuing to see your posts. Maybe you have heard the term “algorithm.” This is the way Facebook controls what posts, the order  and presentation of posts people see. Encouraging discussion and engagement will assure you that your posts are getting in front of people and not being pushed to the bottom of the feed causing your audience to miss them. Creating this type of engagement is easier said than done so we have compiled a few tips to help you!

Share Information About What Your Audience Loves

While it’s simple and a good thought to share information only regarding what you can offer your audience, it doesn’t always create the best results for engagement. Facebook Insights and Twitter Analytics are great tools that give you an insight in to what topics and posts are getting the most comments, shares and likes. Keep this information in mind when creating your content.

Share Information About What Your Audience Loves

While it’s simple and a good thought to share information only regarding what you can offer your audience, it doesn’t always create the best results for engagement. Facebook Insights and Twitter Analytics are great tools that give you an insight in to what topics and posts are getting the most comments, shares and likes. Keep this information in mind when creating your content.

Ask A Question

People love to give their input and offer up experience and advice. Posts that ask a question or request information should be regular content in your plans.

Tutorials/How-To’s

If possible, teach your audience how to do something. Videos that show how to’s or demonstrations makes up for 18% of posts shared on social media.

Respond

Your content should not just be posted and never looked at again. When someone likes your post, if not already, invite them to like your page. If someone comments, make sure to respond in a timely manner. This is a time for not only engagement from your audience, but you as well.

Be Social

One of the quickest ways for someone to unfollow your page or scroll on past your posts is to be the business that only talks about themselves. 100% of your time should not be spent being promotional. No matter your audience, no one wants to talk business all of the time. Take the opportunity to be social whether that be sharing a story, sharing a client’s post (that is still relevant) or sharing something inspirational or encouraging.

If social media is not your thing, we have good news. Simpatico offers social media services that can help your business reach it’s audience efficiently. Read more here and shoot us a message to get started: https://simpaticodesignstudio.com/social-media-asset-design/.