Blog.
Amazon’s Lens Live Is Here. Here’s How Small Businesses Can Fight Back (and Win)
Amazon just launched Lens Live—a feature that lets shoppers snap a picture and instantly find that item (or a cheaper version) on Amazon. For [...]
When Modern Meets Nostalgia: Why Cracker Barrel’s Fumble is a Brand-Building Masterclass (In Reverse)
Modernizing a Brand—When It Works (and Why) Airbnb’s Logo Redesign (2014) They rolled out the “Bélo” symbol—a friendly, versatile mark [...]
How to Prepare Your Business for Success in the New Year
With business now in the new normal, 2022 has gone in a flash. While it may feel like there aren’t enough hours in the day, [...]
Branding 101: How to Create a Brand Identity Your Customers (and Your Employees) will Love
The best customer-brand relationships are built on three foundational pillars: communication, consistency, and trust. The third pillar will naturally fall into place if you can [...]
New Year, New Certification | Simpatico Design Studio is SWaM Certified
As we look ahead to 2022, we are excited to announce that Simpatico Design Studio has received its SWaM certification! The Small, Women-owned, and [...]
Simpatico Design Studio is Giving Back on GivingTuesday
When we hired former Simpatico Social Media Strategist Kelly Padgett 2 years ago, we had no idea that he would one day be half [...]
How to Choose the Best Marketing Agency for Your Business
So you think you want to hire a marketing agency. Perhaps your business has weathered the pandemic and now you’re ready to take it [...]
Simpatico Ranked as a Top 20 Web Design & Development Agency
Simpatico Design Studio Ranked as a Top 20 Web Design & Development Agency We’re happy to announce that Simpatico Design Studio has been recognized as [...]
Starting A Business: Where to Start
Starting a business is a huge leap of faith for anyone who wants the freedom of doing what they love, working for themselves, or having [...]
How To Know When It’s Time To Take The Leap
I was blessed to be raised by entrepreneurs and to be a homeschool kid. I was able to go to work with my dad, be [...]