When To Re-Brand Your Company

Whether you follow our blog, or have read it online, every business owner knows branding is a critical part of any business. It’s also critical that your brand keep up with the times and trends to stay relevant. Whether it’s a simple style facelift, or a full brand re-do, a rebrand can bring new life…

Common Graphic Design Mistakes

Graphic design is so much more than just a pretty picture. There are so many elements involved and many non-designers never realize this. Outside of considering imagery, color use and font choices, designers are trained and have the eye to evaluate balance, negative space and the psychology behind design that will capture consumers attention and…

How To Design For Your Market

When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design…

What Makes A Good Business Logo

With the advances in technology almost everyone has access to software (free and paid) that could be used to create your own logo. As with other things, just because you can, doesn’t mean you should. Your logo is more times than not the first thing a consumer sees. You want it to be unique and…

When To Redesign Your Website

In a world where we have unlimited information at our fingertips almost all of the time, your website is one of your best tools to market your business. This makes it a high priority item to maintain properly. A redesign does not necessarily mean changing the whole site, it could be as low key as…

Tips For a User Friendly Website

While the overall look and design of your website are important to your brand and to establishing brand recognition, how your site works is far more important. Does it load slow? Are there broken links? Is the content up to date and relevant? All these are reasons that will cause users to leave your site…