Powerful Ways To Boost Your Brand

Branding is something we like to circle back to and discuss every once in a while. A businesses brand is the foundation of a successfully ran company. In the past we have talked about creating brand awareness and consistency. Missed them? Read them here: https://simpaticodesignstudio.com/strategies-to-create-brand-awareness/ https://simpaticodesignstudio.com/creating-brand-consistency/ There is so much to consider when it comes…

When To Re-Brand Your Company

Whether you follow our blog, or have read it online, every business owner knows branding is a critical part of any business. It’s also critical that your brand keep up with the times and trends to stay relevant. Whether it’s a simple style facelift, or a full brand re-do, a rebrand can bring new life…

Common Graphic Design Mistakes

Graphic design is so much more than just a pretty picture. There are so many elements involved and many non-designers never realize this. Outside of considering imagery, color use and font choices, designers are trained and have the eye to evaluate balance, negative space and the psychology behind design that will capture consumers attention and…

How To Design For Your Market

When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design…

What Makes A Good Business Logo

With the advances in technology almost everyone has access to software (free and paid) that could be used to create your own logo. As with other things, just because you can, doesn’t mean you should. Your logo is more times than not the first thing a consumer sees. You want it to be unique and…

When To Redesign Your Website

In a world where we have unlimited information at our fingertips almost all of the time, your website is one of your best tools to market your business. This makes it a high priority item to maintain properly. A redesign does not necessarily mean changing the whole site, it could be as low key as…