If you have dove in to any sort of marketing initiatives for your business, you have probably heard the term “landing page.” To most people, it sounds just like a one page website which can lead to you thinking that it’s really not necessary. You have a great website, isn’t that enough? Sometimes. But sometimes…
In the technology driven world we live and work in, a phenomenal, well working website is important. We don’t have to tell you that. Your website can be one of your best marketing tools if designed and utilized properly. In order to be a successful marketing tool for your business, your site must use (and…
When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience. User centered design…
Branding is something most everyone has heard of. Your brand is everything from your message and tagline to your logo and overall look. It is a pertinent part of any business. So, you’ve created a dynamic brand that you want to hammer in to your audience’s heads, now what? You create brand awareness of course!…
Living in a world of mobile and portable technology, it’s no secret having your website optimized for all platforms is important. But did you know if your site is not mobile friendly you could easily be losing sales? Recent research has shown that if your website takes more than 3 seconds on average to load,…
It’s no secret we live in a highly competitive world. This is especially true for small business owners. Because of that competition, it is normal for business owners to try and cut costs everywhere they can to reduce overhead spending. This is even more the case with new businesses trying to get their feet on…
Creating a brand, creating brand recognition and creating brand consistency all sound pretty similar. However, they all have their place and need. With any business, or even for an individual in some instances, creating your brand sets the tone. Your brand personifies your business. It acts as the voice and the face of your company.…
Over the years in her career field, Kym has become an expert on networking and growing her business. We thought she would be a perfect fit to write for us and tell our readers what networking is, how to go about it and what benefits they could receive from it. Kym Brown is a financial…
Love it or hate it, social media has been rising in popularity for business use and that trend does not show any signs of stopping. Like keeping up on current trends, knowledge and software, keeping up with social media is a must do for businesses if they want to survive in this highly competitive society…
Business and Marketing Trends: From the early 2000’s to Now + Why All Trends are Still Relevant If you think back 10 years, what do you remember? It was 2007 and I was a senior in high school. Needless to say, I was not paying attention to business and marketing trends at the time.…