Powerful Ways To Boost Your Brand

Branding is something we like to circle back to and discuss every once in a while. A businesses brand is the foundation of a successfully ran company. In the past we have talked about creating brand awareness and consistency. Missed them? Read them here: https://simpaticodesignstudio.com/strategies-to-create-brand-awareness/ https://simpaticodesignstudio.com/creating-brand-consistency/ There is so much to consider when it comes…

Why Website Copy Is Important

A great website can be the best marketing tool for a company. Especially because we live in such a digital world. If you don’t have a website, and a professionally designed one for that matter, it will send up red flags to your customers. There are so many different elements to a site, it’s hard…

What Makes A Good Landing Page

If you have dove in to any sort of marketing initiatives for your business, you have probably heard the term “landing page.” To most people, it sounds just like a one page website which can lead to you thinking that it’s really not necessary. You have a great website, isn’t that enough? Sometimes. But sometimes…

How To Design For Your Market

When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design…

Creating Brand Consistency

Creating a brand, creating brand recognition and creating brand consistency all sound pretty similar. However, they all have their place and need. With any business, or even for an individual in some instances, creating your brand sets the tone. Your brand personifies your business. It acts as the voice and the face of your company.…