Why Website Copy Is Important

A great website can be the best marketing tool for a company. Especially because we live in such a digital world. If you don’t have a website, and a professionally designed one for that matter, it will send up red flags to your customers. There are so many different elements to a site, it’s hard…

What Makes A Good Landing Page

If you have dove in to any sort of marketing initiatives for your business, you have probably heard the term “landing page.” To most people, it sounds just like a one page website which can lead to you thinking that it’s really not necessary. You have a great website, isn’t that enough? Sometimes. But sometimes…

How To Design For Your Market

When working with a designer to create your brand, advertisements, packaging, or anything else you need designed, your gut instinct is to create something you love. So many business owners forget the fact that while they have to like and approve the design, it also has to appeal to your audience.   User centered design…

Creating Brand Consistency

Creating a brand, creating brand recognition and creating brand consistency all sound pretty similar. However, they all have their place and need. With any business, or even for an individual in some instances, creating your brand sets the tone. Your brand personifies your business. It acts as the voice and the face of your company.…

Team Perspectives: Kym Brown

Over the years in her career field, Kym has become an expert on networking and growing her business. We thought she would be a perfect fit to write for us and tell our readers what networking is, how to go about it and what benefits they could receive from it. Kym Brown is a financial…