Case Studies.

BLUSHINGTON MAKEUP & BEAUTY LOUNGE | LINDSAY AUTOMOTIVE GROUP | FAWN LAKE COUNTRY CLUB (COMING SOON)

BLUSHINGTON MAKEUP & BEAUTY LOUNGE / BLUSHINGTON ACADEMY

INDUSTRY: Retail Cosmetics
CLIENT SINCE 2005
TEAM: Dave Simpson, Colin Burch
SERVICES: Web Development

Blushington is a premier makeup, beauty, hair, skincare service and retail destination with locations in Dallas, Los Angeles and New York.

THE PROBLEM:
When Covid-19 unexpectedly closed their retail locations, Blushington needed to pivot their business model to ramp up e-commerce capabilities and create an online educational program, Blushington Academy for Artist Advancement.

With specific concerns from their previous experiences and their distinct vision for the new business model, Blushington needed solutions for their ambitious ideas for website functionality.

THE CHALLENGE:
With specific concerns from their previous experiences and their distinct vision for the new business model, Blushington needed solutions for their ambitious ideas for website functionality.

THE SOLUTION:
First, we listened. Then, we researched what was immediately possible and designed new ways to bring the more challenging ideas to life.

Specific goals we met:

Redesigned the website converting it from WordPress/Woo-commerce custom-coded Shopify with features including:

  • Ad Banners that can be scheduled to be published in advance and to expire as needed
  • Artist profile pages with custom images, contact info and customer tracking for calculating commissions
  • Plugin alteration to extend functionality to meet Blushington’s specific needs
  • Mailchimp interaction to collect customer data, reminders and sign-up features

Created a new affiliate program for their Certified Makeup Artists that includes:

  • calculating commissions on affiliate sales
  • creating “shop-in-shops” where affiliates curate Blushington products to sell to their clients on the Blushington website
  • created “Find an Artist” functionality where customers can search for artists in the regional area with an intuitive map-based user interface

PRESS:
Read CEO, Natasha Bornstein’s interview with Beauty Independent about the changing beauty industry environment and their plans to adjust to the changing retail environment.

Read the Press Release on prweb.com

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CUSTOMERS SINCE LAUNCH
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TOTAL SALES SINCE LAUNCH
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CERTIFIED MAKEUP ARTISTS
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NEW ACADEMY APPLICANTS

LINDSAY AUTOMOTIVE GROUP

INDUSTRY: Retail Automotive
CLIENT SINCE 2005
TEAM: Amy Simpson, Shannon Homola
SERVICES: Print and Digital Design

Lindsay Automotive Group has been a prominent part of the DC automotive landscape since 1963 with a family of 9 dealerships across the DC Metro area including Lexus of Alexandria, Volkswagen of Dulles, Chevrolet of Woodbridge, Cadillac of Alexandria, Ford of Wheaton, Chrysler, Dodge, Jeep, Ram of Manassas, Buick GMC of Warrenton, Volvo Cars of Alexandria, and Bull Run Harley-Davidson of Manassas.

THE PROBLEM:

In 2005 Lindsay Automotive did not have an in-house marketing team and relied on the service of an agency to provide retail and OEM brand graphics for both web and print. Even after the creation of a marketi department just a few years later, Simpatico has served as the agency of choice for graphic support.


THE CHALLENGE:
Create unique graphic campaigns and supporting graphics for all 9 dealerships while maintaining each stores brand guidelines.

THE SOLUTION:
Since 2005 we’ve worked in collaboration with the marketing team to create eye-catching campaigns for sales events throughout the year. Deliverables include event logos, in-store point-of purchase, print collateral (brochures, fluter, direct mail), internal communication, signage and digital graphics (digital banners, social media, etc.) for each store. Our team also creates graphics for several non-profits Lindsay supports throughout the year including Autism Speaks, The Lost Dog & Cat Rescue Foundation, The Boys and Girls Club of Alexandria and Hath’s Heroes.

We are proud to have been a design partner for Lindsay for over 15 years and look forward to many more as the Lindsay family of dealerships continues to expand across the region.

To borrow a line from Canon’s commercial with Andre Agassi “Image is Everything”. Simpatico Design Studio has handled for our entire brand image from our in house marketing to all our point-of-sale and direct mail materials. As a family business, the way in which we present ourselves to our customers and the community affects us on a personal level. There’s only one company that I trust to handle all of my branding, and that’s Simpatico Design Studio.

Michael Lindsay, CEO, Lindsay Automotive Group

You are wonderful and just a pleasure to work with…

Amy Sheridan, Lindsay Automotive Group

FAWN LAKE COUNTRY CLUB

The Fawn Lake Country Club is a private club located within the gates of the Fawn Lake neighborhood in Spotsylvania, Virginia. It’s home to an 18-hole Arnold Palmer Signature golf course, a 4 court Har-Tru clay tennis facility, and a clubhouse with both formal and casual dining options. In 2020 FLCC completed an expansion project to include the new casual dining option, The Lakeside Grille, and a new event venue, The Cove at Fawn Lake Country Club.

THE PROBLEM:

Statistically,Country Club memberships have been in decline and the future of the Club was at risk. The Fawn Lake Country Club needed to increase membership and revenue, not only to address this concern, but to fund the Club Expansion Project set to break ground in 2018. In March of 2020, just days from the scheduled grand opening of both The Cove and the Grille, Covid-19 caused a drastic reduction in revenue, including the anticipated income from the private event venue.


THE CHALLENGE:
Increase club membership and provide alternative revenue streams during a time that restaurant service and public gathering was strictly limited.

THE SOLUTION:

Using the marketing plan created in 2018, Simpatico increased communication and awareness using social media, pay-per-click advertising and print collateral to match the existing brand. As a result, 2020 ended with a 14,949% increase in net income from 2019, including record breaking golf rounds played and the highest membership in Club history.

• 25% increase in restaurant dining revenue over 2019.
• 76 new social memberships led to $46k increase in Social Membership Dues Revenue.
• 33% increase in Total Food and Beverage Income over 2019.

The synergy and partnership between Dave and Amy Simpson are readily apparent the first time you meet them. Their coordination and seamless integration of the developers and writers made us feel we were all working together as a team. They kept our best interests at heart and worked hard to ensure the project’s success. Dave and Amy were an absolute joy to work with.
Deborah McManus, Chairman of the Board, Fawn Lake Country Club
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INCREASE IN NET INCOME
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NEW MEMBERS
0%
INCREASE IN GOLF ROUNDS
0%
INCREASE IN TENNIS